26 Dec Why Reputation Management for Doctors is Crucial in 2020
Online reputation management is more important for medical marketing now than ever before. From the search engine giant Google to more industry-specific sites like Healthgrades and RealSelf, looking good online is no longer an option – it’s a necessity!
We find that most medical practices don’t inquire about online reputation management until they have been alerted about their negative reviews by a patient. By then, they may have lost tens if not hundreds of patients.
Many practices try to avoid being online, thinking that will prevent them from getting negative reviews. However, that’s counterproductive as majority of review engines allow for profiles to be created by users. If you’re not aware of the profiles’ existence, you’re likely unaware of what is being said on them.
The funny thing about online reviews and their impact on medical practices is that you don’t even know you’re losing patients from it. No one calls a practice and says, “I’m not going with you guys because of bad reviews. Thought you should know.”
Here are a few ways online reputation is affecting your practice:
Online reviews can win or lose new patients
A study has found that 3 out of 5 U.S. patients will choose one practice over another due to strong online presence. This includes positive and answered reviews. That’s right – reviews that are answered are perceived as attention to detail on the behalf of the practice. And let’s face it, that’s an important trait for a medical practice to have.
Negative reviews are scaring away current patients
If you thought it was just millennials who make healthcare-related decisions online, think again! According to the same study, patients in the 60+ age group look for a new provider if their current physician’s reviews are consistently negative.
Having too few reviews hurts your presence
Prospective patients would rather see 30+ reviews with a star rating of 4.8/5 or above than only 5 or less 5-star reviews. Consistently acquiring new reviews from patients is a necessary but delicate process. It’s important to do so through a HIPAA-safe system like ours.
How to start managing your online reputation:
1. Google your practice name. Then, write down every site that you are on along with the star rating. At the very least, you should have Healthgrades, Google, Yelp and Facebook.
2. Claim each profile. To be able to control your reputation, you must first be able to monitor it. Each platform has a way to claim your profile. In some cases, you will need the medical license number as well as general information like practice phone number.
3. Turn on notifications. We recommend using the same email to receive notifications on to make it easier for you. Platforms like Google, Yelp and Facebook have apps that you can download so that you can respond to reviews as soon as they come through.
No time for reputation management?
We come from the medical world and understand that as a physician or medical practice manager, you don’t have the time to add another task to your list!
We help medical practices nationwide monitor, manage and acquire new reviews.
Schedule a free reputation management consultation here.