12 Jan Planning Your Q1 Marketing Strategy
When planning for the first quarter of the year, it’s important to remember that it is one of the most important ones to set down. It sets the tone for what the marketing strategy is going to be like and when done right, it can be the blueprint for success. If you’re fresh in the marketing field or would simply like to learn more about planning for the quarter ahead, we have a few tips for you that will get the ball rolling in the right direction.
Make a content calendar.
This is a must when doing a general overview of marketing strategy. It provides a roadmap as to how your plans are going to unfold and which direction they’re going to take. It will help you review your brand strategy and possibly comb out what is and what isn’t working for you.
Learn from the year prior.
Just because the new year has rolled around, doesn’t mean that you must reinvent the wheel. One of the best things that you can do is review the previous year and analyze what did and didn’t work. If your business is seasonal, be sure to compare apples to apples (season to season). With the things that did work, take them and give them a fresh spin. With the strategies that didn’t work, look at where you may have done better and create a strategy that you and your team believe will perform better.
Create the space for connecting with your customers.
When developing a strategy, remember to leave space to connect with your customers. If you set the tone of being approachable and responsive from the get-go, then you are more likely to get engagement from your audience throughout the year.
Carve out time daily to respond to social media questions. If you have a team, assign this to someone who knows your business well, not the newbie intern. The latter will not know the voice of your brand or its specifics just yet.
You can also have a chatbot developed for you that uses artificial intelligence to answer some frequently asked questions like “How can I pay my bill?”. AI chatbots can recognize keywords and assist customers faster than a human. This is especially useful if you have a large volume of customers or multiple stores with various Facebook pages.
Start with the basics.
The 80/20 rule dictates that 80% of revenue comes from 20% of our clients. Rather than trying to find more audiences to sell to and trying to please everyone (impossible!), focus on finding dopplegangers of the 20%. The start of the new year is for zeroing in, not spreading yourself thin.
Keeping these tips in mind for 2019 will put you on the right path toward success. However, if marketing is not your greatest strength, while perhaps cardiology is, we are here to help!
If you would like to know more about our marketing services, call Social Cow at 786.217.7876.