Neuromarketing v. Traditional Marketing

As a marketing company with a decade of experience serving clients nationwide, we know how much costly guesswork goes into traditional marketing.

This is because traditional marketing is founded on two flawed assumptions:

1. Consumers make conscious decisions based on reason and logic.
2. Consumers can always recall with a high degree of accuracy why they bought what they bought.

Market research techniques like focus groups and surveys have been found highly ineffective for those reasons.

With neuromarketing, we go straight to the source – the brain. Employing a variety of tools, we collect the nervous system’s responses to ad creatives, videos, websites, and more.

Get inside your consumers’ minds.

Neuromarketing helps understand how the brain works when making purchasing decisions about your product, service or even experience. Some of the questions it can answer include:

• How does a consumer (really) feel about your product, service or experience?
• Which ad creatives and messages affect a consumer’s emotional state in a desired way?
• Where is the consumer focusing their gaze when watching your video or looking at your ad, brochure, website or other promotional piece?
• How does a consumer feel about their overall experience with your brand?

In order to sell more, scale your company and have an evangelical customer base, you must first have the answers to the above.

Who can use neuromarketing?

Most major companies and universities have used neuromarketing in some way for years. The list includes Harvard University, Coca-Cola, Frito-Lay (think Cheetos), Hyundai, Disney, Amazon, Microsoft, GMC and many others.

LEARN: 3 Powerful Ways to Increase Conversions with Neuromarketing 

Until recently, it was price restrictive to smaller companies. As most testing had to be done on-site, facilitating brain imaging and similar tests was a costly process. Even so, neuromarketing provided big returns for large companies and paved the way for smaller businesses to be able to use it as well.

Today we facilitate remote testing for our clients using the latest in facial recognition, eye tracking and digital behavior tracking technology.

Neuromarketing can be applied to any industry, including but not limited to:

• healthcare
• aesthetics (plastic surgery marketing + medspa marketing)
• real estate development + home improvement
• restaurants
• hotels
• appliance manufacturers and retailers
• public figures + politicians
• department stores + malls
• e-commerce stores