23 Mar How to Market Your Plastic Surgery Practice in 2021
When it comes to plastic surgery marketing, you have to have your finger on the pulse of medical advertising.
A significant part of that is understanding your ideal audience’s sentiment, which changed rapidly and often during the COVID-19 pandemic. An example of this is the rise in at-home skin care and consumption of video tutorials on social channels during closures.
The initial expectation was that people would not care as much for their appearance as they were locked in their own homes. But at-home skin care and workouts grew exponentially during this time. Physicians who quickly pivoted their strategy to producing more informative video content thrived through the closures and continued to do so after.
In 2020, we helped aesthetic practices grow by an average of 38% using techniques that both, respond to the times and produce evergreen content and results.
In 2021, it is most important not to forget the lessons of 2020. Here are a few that we learned and used to get our plastic surgery marketing clients BIG results:
Your ideal clients are searching for you online – at all times. “Ain’t no mountain high enough” comes to mind when reflecting on the organic and paid search results we were able to achieve during full closures for our medical marketing clients in NYC and Miami. Your ideal clients are always looking for your services, so it is important to be consistent with your practice-promoting SEO, Google Ads, Facebook / Instagram Ads and of course, content.
Online shopping is not just for creams. Buying a $5,000 for an Emsculpt package through an online store? That’s not a problem for your ideal patients. Click here to see how a plastic surgeon sold $41.8K in treatments online during Black Friday.
Different methods. Same strategy. There are many paths to the top of the mountain, but the strategy is putting one foot in front of the other. Creating a solid foundation upon which you market your plastic surgery practice is key. Only then can you properly use a wide variety of medical marketing methods that will get you to your goals.