01 Nov How to Create 5 Posts in 10 Minutes
One of the biggest reasons companies outsource social marketing? CONTENT.
Even writing about their own business, companies hit the wall of “How many ways can I talk about [insert your business here]?”
Creating content consistently takes mental energy, time and know-how. And we love it!
In this article, we share methods we use to stretch out content, while keeping it fun and engaging. When used properly, it will save you tons of time!
At the end of the article, we will give you the exact strategy to create 5 posts in 10 minutes.
DON’T HAVE TIME TO WRITE YOUR OWN CONTENT? Schedule a FREE consultation here.
Break it down.
Every topic can be broken down into subtopics. Use that to your advantage and make a series!
Doing a series out of one topic is a fun way to take one topic and stretch it out across a span of time.
It can be done several ways, depending on your goal. For example, you can take the topic of ‘how to stretch ideas’ for a marketing company and subdivide it into different parts. There’s the idea of making a series, doing a post and a story, how often to post, the benefit of posting every day for a week or posting once a week for a month. Although it could’ve been condensed into one post, we’re choosing to be crafty and expand more on this. This also increases engagement rate as people interact best with bites of information.
Do you FAQ?
Most audiences love statistics and FAQs. If you’re a plastic surgeon, for example, you can take the topic of rhinoplasty and make an FAQ series out of it. There are many things that people are curious about regarding nose jobs and a lot of content can be generated out of it.
TIP: To make it more engaging, use stories, you can prompt people to send in their questions and tell them that they will be answered one by one, once a week for the span of one month on Fridays for FAQ Fridays.
User-generated content is the bomb.com for two reasons:
- People love to see content by other people like themselves, which generates credibility
- It gives you back a lot of time.
UCG includes reposting customer photos, including before and after photos. Be sure to get permission to repost or use customer photos, especially if you are in the medical or wellness industry.
Reviews are another type of user-generated content that once publicly posted, do not need permission to repost. You can quickly paste them into a template and have posts ready to go!
How to create 5 posts in 10 minutes.
On average, we create about 460 posts per month. How can we produce fresh, engaging content without having our content team working 24/7?
The following process, once refined for your business, will allow you to quickly make engaging content.
Set up three templates in Canva that you can quickly copy, update and publish.
- Review template. This is a testimonial template we’ve created for a client. You can edit this one to match your brand: https://www.canva.com/design/DADWCEEMh-s/share/preview?token=QVldNZs11rUBeE2DpU_rGg&role=EDITOR&utm_content=DADWCEEMh-s&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton
- People love quotes, regardless of which business you are in. The quote template should match your branding, but remain simple. As you are using text, there shouldn’t be more to distract the eye. Here is an example: https://www.canva.com/design/DADWCE1Rjb0/share/preview?token=pngbVMpgRkT5Ifuk6L6QJg&role=EDITOR&utm_content=DADWCE1Rjb0&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton
- FAQ template. We recommend updating the photo and text, but keeping the overall look the same, like this: https://www.canva.com/design/DADWCH2NeH4/share/preview?token=7_rqJN6xxpghsW5-HlVYGQ&role=EDITOR&utm_content=DADWCH2NeH4&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton
- Include one FAQ and one review or quote per week. That will cover 2/5 of your posts.
- At the end of each month, pick 4-5 topics for the upcoming month. Divide those topics into 3-post series.
- Create a list of 10 trusted, self-updating sources to get content ideas from or share directly. Direct shares from these should be used sparingly, once a week or so, as link shares do not generate as much engagement as organic content.
- Take photos around your office, store or the coffee shops you work out of to keep a real connection with your audience. Unless time-sensitive, do NOT post them right away. Save them in a Dropbox folder of Google Drive and use them when you are scheduling your content.
This 5-step process will allow you to create engaging content, quickly!