Originally posted on LinkedIn and authored by founder, Kristina Centnere. I heard a social media expert say the other day that they try to stay off their own profiles. Call me crazy but understanding something requires the use of it. When it comes to social media,...
One of the biggest reasons companies outsource social marketing? CONTENT. Even writing about their own business, companies hit the wall of “How many ways can I talk about [insert your business here]?” Creating content consistently takes mental energy, time and know-how. And we love it! In this article,...
In the Northeast, we are just getting out of the 80-degree weather. Must we really think about Christmas already?? If you are in marketing, sales or a business owner - yes! Even if you don't sell retail? YES. When does the Holiday season start and end? Most...
I always say, "There is no silver bullet in marketing". Having grown my digital marketing agency, socialcowmedia.com, over the past decade, I've learned that we don't know until we test. Even if we are promoting the same company like Verizon Wireless - the market in...
I remember the first time I heard, "Life is meaningless". It didn't come from a hopeless soul or a teenager seeking attention. Instead, it came from an expert in developmental psychology with whom a group of about 130 people, including myself, were spending approximately 30...
We finally got news of IGTV accepting videos in landscape mode. It’s a tool that we love and this update is a cherry on top of an already terrific digital marketing avenue. However, this wasn’t a development that was planned in the launch of IGTV....
Instagram is a powerful tool which should not be dismissed as the land of teens and influencers. Today, there are different kinds of businesses utilizing the platform to drive awareness and ultimately sales. However, in order for it to work for you, you have to...
What is GRASS? GRASS by SocialCow is a content management system that has all the important social media platforms at the palms of your hard-working hands. It provides a wide array of tools to kick your social media content management to the next level. 5 of our...
Ah, the elusive Instagram algorithm- it seems like it changes more often than people change their underwear. (We truly hope that statement is #facts). First things first: what is an algorithm? Without getting too techy, an algorithm is how Instagram determines whose posts show up first. Wait, don’t...
One of the reasons we at SocialCow love what we do is because social marketing is constantly changing. While this is frustrating to majority of the world, it’s like Christmas to us when an algorithm change occurs. Why, you ask? Because Moo likes puzzles! But besides...