To stand out in this competitive industry, medical spa marketing requires innovative methods that stem from a strong foundation. Kristina Centnere, founder and lead strategist at SocialCow, shares why it is important to start with a strong marketing strategy for your medical spa. A marketing strategy is...
Medical Search Engine Optimization (SEO) should be part of every practice's long-term medical marketing plan. SEO is the ongoing practice of ranking higher on search engines including Google, Yahoo, Bing and even DuckDuckGo. The latter is a no-tracking search engine that has been showing a high...
Marketing your medical practices requires that you keep a finger on the pulse of all that is new, while at the same time being deep-rooted in your marketing strategy. Start Selling Online: This is especially relevant for plastic surgeons, medspas or other aesthetic medical practices. ...
When it comes to plastic surgery marketing, you have to have your finger on the pulse of medical advertising. A significant part of that is understanding your ideal audience's sentiment, which changed rapidly and often during the COVID-19 pandemic. An example of this is the rise...
Are you a cosmetic dentist looking to up your Instagram game? We’ve put together a list of top 5 cosmetic dentists who are making the most of Instagram! If you’re reading this, you already know just how impactful Instagram is for any business that is picturesque....
In the competitive field of aesthetic medicine, standing out among other successful practices can be a challenge. And let's face it, gone are the days when you can scale by referrals alone to get more cosmetic patients. Marketing must now closely integrate with sales in...
Think online shopping is reserved only for physical items? Think again! 2020 has been an unprecedented year with quite a few plot twists. We can call this pandemic an accelerator event, catapulting the entire world into a different way of being. Social distancing has pushed us...
Whether it's clothes or rhinoplasties, every visual business has the potential to consistently generate leads on Instagram. Specifically built as a visual-centric platform, Instagram is prime digital real estate to display your patient transformations on, and attract patients who want the same. In this article, we...
Injectables are the "gateway treatment" to your practice. How you market them can determine the type of clientele your office will be serving for years to come. For example, if you deeply discount injectables on Groupon, you will flood your practice with Grouponers - patients...
Celebrating a decade of marketing medical and aesthetics practices in January 2021, we have seen the industry boom and transform. We have also seen many practices make costly mistakes - and they don't even know it! Before we get into the marketing mistakes your practice or...