You’ve worked hard to get that email address. You may have even spent money on ads, curation of that “free download” and other well-meaning methods to get subscribers to your email newsletter. Now… how do you keep them? 1. The first rule is to engage immediately. More...
To the casual user, Instagram posting is a picture they like and maybe a hashtag or two. But if you want your Instagram to generate brand awareness and leads, you must first go to anatomy class - anatomy of the Instagram post, that is. This...
When planning for the first quarter of the year, it’s important to remember that it is one of the most important ones to set down. It sets the tone for what the marketing strategy is going to be like and when done right, it can...
Traditionally, law firms are a referral business. But studies show that over the recent years, the lines between online and offline legal marketing have blurred. Marketing your law firm online is now more of a necessity than it is an option. However, with the Board regulations...
Instagram is a powerful tool which should not be dismissed as the land of teens and influencers. Today, there are different kinds of businesses utilizing the platform to drive awareness and ultimately sales. However, in order for it to work for you, you have to...
Owning a business can be stressful, especially when your marketing isn’t reflective of your business. We know because honestly, we’ve been there. Yes, we take care of our clients so well that we sometimes put our own marketing on the back burner. But as mama...
What is GRASS? GRASS by SocialCow is a content management system that has all the important social media platforms at the palms of your hard-working hands. It provides a wide array of tools to kick your social media content management to the next level. 5 of our...
Ah, the elusive Instagram algorithm- it seems like it changes more often than people change their underwear. (We truly hope that statement is #facts). First things first: what is an algorithm? Without getting too techy, an algorithm is how Instagram determines whose posts show up first. Wait, don’t...
One of the reasons we at SocialCow love what we do is because social marketing is constantly changing. While this is frustrating to majority of the world, it’s like Christmas to us when an algorithm change occurs. Why, you ask? Because Moo likes puzzles! But besides...
That’s right, you read that correctly. While we’re in the middle of the hottest month of the summer, we must start thinking about the Fall and Winter seasons for our marketing strategies. While others are preoccupied with pool parties and backyard bar-b-q's marketers are thinking...