I remember the first time I heard, "Life is meaningless". It didn't come from a hopeless soul or a teenager seeking attention. Instead, it came from an expert in developmental psychology with whom a group of about 130 people, including myself, were spending approximately 30...
We finally got news of IGTV accepting videos in landscape mode. It’s a tool that we love and this update is a cherry on top of an already terrific digital marketing avenue. However, this wasn’t a development that was planned in the launch of IGTV....
You’ve worked hard to get that email address. You may have even spent money on ads, curation of that “free download” and other well-meaning methods to get subscribers to your email newsletter. Now… how do you keep them? 1. The first rule is to engage immediately. More...
To the casual user, Instagram posting is a picture they like and maybe a hashtag or two. But if you want your Instagram to generate brand awareness and leads, you must first go to anatomy class - anatomy of the Instagram post, that is. This...
When planning for the first quarter of the year, it’s important to remember that it is one of the most important ones to set down. It sets the tone for what the marketing strategy is going to be like and when done right, it can...
Traditionally, law firms are a referral business. But studies show that over the recent years, the lines between online and offline legal marketing have blurred. Marketing your law firm online is now more of a necessity than it is an option. However, with the Board regulations...