In the Northeast, we are just getting out of the 80-degree weather. Must we really think about Christmas already?? If you are in marketing, sales or a business owner - yes! Even if you don't sell retail? YES. When does the Holiday season start and end? Most...
I always say, "There is no silver bullet in marketing". Having grown my digital marketing agency, socialcowmedia.com, over the past decade, I've learned that we don't know until we test. Even if we are promoting the same company like Verizon Wireless - the market in...
I remember the first time I heard, "Life is meaningless". It didn't come from a hopeless soul or a teenager seeking attention. Instead, it came from an expert in developmental psychology with whom a group of about 130 people, including myself, were spending approximately 30...
We finally got news of IGTV accepting videos in landscape mode. It’s a tool that we love and this update is a cherry on top of an already terrific digital marketing avenue. However, this wasn’t a development that was planned in the launch of IGTV....
You’ve worked hard to get that email address. You may have even spent money on ads, curation of that “free download” and other well-meaning methods to get subscribers to your email newsletter. Now… how do you keep them? 1. The first rule is to engage immediately. More...
While personality is what helps us keep what we have in personal relationships, beauty reels them in. For some it may seem like a harsh reality that they don’t want to accept while for others, it’s a fact of life. How we show up for...