Think online shopping is reserved only for physical items? Think again! 2020 has been an unprecedented year with quite a few plot twists. We can call this pandemic an accelerator event, catapulting the entire world into a different way of being. Social distancing has pushed us...
The only thing consistent in marketing is that the industry is always evolving. So when it is time to hire a marketing manager, it can prove to be more challenging than hiring, say, an accountant. In other fields, there are fixed skill sets, degrees and...
Before we dive into why you may need to hire a marketing agency, it is first important to make sure you’re ready to hire one. Should you hire an agency? A freelancer? In-house? Our 5-minute quiz, Do You Need to Hire a Digital Marketing Agency? will...
Creating your ideal customer avatar is laying the foundation for lasting, scalable marketing success. You may think that the secret in big companies’ successes is the amount of money they have to throw at marketing. Sure, the money helps. But the secret sauce is a...
Whether it's clothes or rhinoplasties, every visual business has the potential to consistently generate leads on Instagram. Specifically built as a visual-centric platform, Instagram is prime digital real estate to display your patient transformations on, and attract patients who want the same. In this article, we...
Reaching out to your customers should be an essential part of your marketing plan. Creating daily content for social media platforms is a solid strategy but how often do you need to construct longer form blogs? There is a fine line between going missing in...
Injectables are the "gateway treatment" to your practice. How you market them can determine the type of clientele your office will be serving for years to come. For example, if you deeply discount injectables on Groupon, you will flood your practice with Grouponers - patients...
To grow your law firm consistently in a saturated market, you must implement online marketing methods that make you stand out from the rest. As you read through the tested and proven recommendations below, remember that effective marketing consists of combining synergistic methods - there...
Celebrating a decade of marketing medical and aesthetics practices in January 2021, we have seen the industry boom and transform. We have also seen many practices make costly mistakes - and they don't even know it! Before we get into the marketing mistakes your practice or...
Getting new patients can be easy through Facebook Ads for your medical practice. This highly targeted and cost-effective tool can help your practice find new clients. But you have to walk before you run. While lead generation campaigns can be highly effective from the get-go...